Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

UW-River Falls' Humane Handling Institute is the first in the U U.S. to use augmented reality goggles, allowing handlers to ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

(TNS) — The preschoolers were fascinated, looking at their classroom through the lens of an iPad camera, watching animated images pop up as a cheerful voice told them: Feed apples to a pig behind a ...

PHOENIX — An Arizona surgeon is using technology on a spinal surgery that is the first of its kind in the state. Dr. Maziyar Kalani operated on a patient at the Mayo Clinic in Phoenix in May using ...

WEST LAFAYETTE, Ind. – Future systems that allow people to interact with virtual environments will require computers to interpret the human hand’s nearly endless variety and complexity of changing ...

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to reach $160 billion in 2023, up significantly from the $16.8 billion forecast for ...

Picture this: a boardroom filled with skeptical executives, unsure of whether to give their precious budget to yet another salesperson. Suddenly, you whip out your tablet, point it at a seemingly ...

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

Bloomberg says Apple was developing augmented reality glasses powered by its Mac computers, but it canceled the project before the company could even announce it. If you’re excited, or even just a ...