Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. If you don’t have a marketing background, hiring a marketer can ...

In 2026, visual marketing is no longer just about aesthetics, it is about speed, scalability, personalization, and performance. As ecommerce continues to dominate global retail, brands are under ...

While many lawyers are good at business development, that skill set is very different from being a successful marketer. Marketing is its own discipline, and even though lawyers are educated and often ...