When you consider a composable solution, take an enterprise architect’s view to make sure it's a good fit with the rest of your Digital Experience Platform. In the era of Web 2.0, Chris Anderson's ...

iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the ...

Marketing technology solutions saw a growth rate of 27.8% year over year, according to the martech supergraphic. The marketing technology landscape’s heading toward 15K territory. Scott Brinker, first ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

In the fast-paced world of marketing technology (martech), keeping up with the latest trends, tools, and strategies can feel like an overwhelming challenge. Businesses often invest in complex ...

If you believe martech vendors today, the answer to all of your marketing problems is just another free trial, proof of concept or purchase away. But buyer beware. You can’t spend your way to ...

The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers and the relentless advancement of technology. In this dynamic environment, marketing ...

The marketing technology (MarTech) ecosystem is evolving at an unprecedented pace, with strategic partnerships playing a crucial role in shaping the future of digital marketing. As brands strive to ...

The Top Ten Martech Heroes, followed a judging process by a select panel of industry experts who reviewed nominees from across the globe. One such individual, however, stuck out in the eyes of Scott ...

Is martech an integral part of your day-to-day marketing life? Is it easy to manage? At MarTech East in Boston recently, ChiefMartec Editor Scott Brinker shared why companies should consider moving to ...