Coca-Cola (NYSE:KO) is launching Powerade in India for the first time as the official sports drink of the ICC Men's T20 World ...

Coca-Cola has made BodyArmor the official sports drink of the NCAA, replacing Powerade.

The Coca-Cola Co. is increasing BodyArmor's promotion after marking down the brand's value by $960 million. BodyArmor will be featured in the NCAA basketball tournaments.

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Powerade, The Coca-Cola Company's iconic sports hydration brand, made its debut in India at one of the world's most significant sporting events, the ICC Men's T20 World Cup. Powerade's presence as the ...

Powerade, the iconic sports hydration brand by The Coca-Cola Company, has launched in India during the ICC Men's T20 World Cup. The brand is introduced with a high-impact campaign featuring athletes ...

We're less than a month away from the start of NCAA Tournament and March Madness, but there's likely going to be some changes to your viewing experience. According to college sports reporter Ben ...

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness ...

The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...

This change from Coca-Cola comes as BodyArmor's value continues to fall year after year. At the end of 2025, the parent ...

Coca-Cola is eliminating a controversial ingredient from its Powerade sports drink after a petition on Change.org questioned its healthiness, NBC News reported. The online petition said the ingredient ...