MILAN (AP) — Political pressure on Olympic officials, like in the case of the Ukraine skeleton racer’s memorial helmet at the Milan Cortina Games, is nothing new, according to a long-time IOC insider.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For marketers adrift in a sea of media fragmentation, ...

The art of marketing in a virtual world, Stephen Colbert takes on the FCC, playtime gets new rules, U.S. pride needs a rebrand.

This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in ...

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

Audacy and MOGL announced a strategic partnership to expand sports marketing opportunities through Name, Image and Likeness (NIL) sponsorships. The collaboration enables brands to integrate athlete ...

College football isn’t just a sport. It's a cultural institution and marketing opportunity that brands can no longer afford to overlook. With unmatched loyalty, regional pride, and digital-first ...

Sponsorships and sports have gone hand-in-hand for a long time now. It’s seen everywhere, from NASCAR and Formula One cars plastered with the names of sponsors to the excitement and massive financial ...

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St's investing ideas for FREE. Procter & Gamble (NYSE:PG) activated new Old Spice marketing around Super Bowl LX ...

Once upon a time, sports marketing was all about visibility. Were you even trying if your logo wasn’t on a jersey, a stadium wall, or flashing between timeouts? It was a simpler era where reach meant ...

LOS ANGELES – Casey Wasserman, chairman of the Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games, plans to sell his sports marketing and talent agency amid the ongoing fallout ...